Tamara Kretzer PR organised all aspects of the Kylie Minogue/TOUS party to celebrate the latest 2010 Ellen Von Unwerth advertising campaign. Comedian Mathew Horne DJ’d while some 150 celebrities, guests and press enjoyed the evening.

Celebrities included British TV presenter Tess Daly, who chose earrings from the TOUS petal collection while socialite sisters Petra & Tamara Ecclestone, Designers Amy Molyneaux, Percy Parker and Julien Macdonald mingled with models Olivia Inge and Tolula Adeyemi, singer Eliza Doolittle, and socialite Tara Palmer-Tomkinson.

The guest of honour, Kylie Minogue was greeted by Madame Rosa Tous and Rosa Tous Jnr, looking stunning in a coral dress wearing Gold TOUS three-tiered Earrings and large gold ring both from the Petal Collection.

Guests were invited to preview the Autumn / Winter 2009 – 2010 Collection and launch the latest campaign featuring Kylie Minogue. Canapés and drinks were served throughout with party favours including TOUS goody bags available to attendees.

Italian footwear brand ASH launched its first concept store in the UK by hosting an exclusive shopping event in London on November 6th 2008.  Attendees were offered a special discount alongside a personal service with delicious canapés and drinks served throughout.  Aiming to increase Ash’s brand awareness, the small event was hugely successful.

Nestled alongside inspirational brands such as Agnes B, Kabiri and Matches in trendy Marylebone Village, the Ash store is situated within a unique mix of eclectic boutiques and specialists.